Casper's homepage

“A beautiful storefront that locks out visually impaired shoppers.”

Casper's clean aesthetic prioritizes minimalism over basic access. Text overlaid on busy photos and tiny, low-contrast footnotes block visually impaired shoppers from reading essential details. Relying solely on red text to signal sales locks out colorblind buyers entirely. A beautiful storefront is useless if a portion of your audience cannot read the labels or the price.

Narrative & Storytelling

4.8/10

The layout flows logically, but key promotional cues rely entirely on color, leaving colorblind shoppers behind.

Usability

4.2/10

Severe contrast failures and tiny touch targets create physical barriers to basic interaction.

Visual Design

4.6/10

A beautiful layout is ruined when text disappears into photographic backgrounds.

Innovation

4.0/10

The interface sticks to standard marketing templates, offering no proactive tools for inclusive browsing.

What's wrong

White text on photographic backgrounds

The heading 'Discover the Casper difference.' in E6 sits directly on light-colored bedsheets. Without a solid background or scrim, the text vanishes for anyone with low vision.
Color-only cues in primary navigation

The 'Sale' link in E2 uses red text as its only differentiator. Colorblind shoppers cannot see this distinction, locking them out of promotions.
Illegible pricing disclaimers

The footnote in E3 is rendered in microscopic, low-contrast text. This hides essential pricing terms from shoppers with moderate visual impairments.

What to fix first

Add a high-contrast container to the secondary banner

Place a solid or high-opacity dark container behind the text in E6. This ensures the words remain readable regardless of the background image.
Add non-color indicators to the sale link

Add an underline or a bold weight to the 'Sale' link in E2. This ensures its promotional status does not rely solely on color.
Enlarge and darken banner footnotes

Enlarge the '*Savings based on Comp. Value' footnote in E3 to at least 12px and change its color to dark blue to ensure legibility.

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