The gallery

Real screens, real verdicts

Published critiques, scored out of 10. Every issue is pinned to the pixel it lives on and every fix is ranked by impact. Nothing here is a mock-up — these are screens people actually shipped.

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  The Advocate

  4.8/10

  IKEA's homepage

  A beautiful grid, but tiny details lock out real people.

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  The Advocate

  4.5/10

  Casper's homepage

  A beautiful storefront that locks out visually impaired shoppers.

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  The Perfectionist

  6.8/10

  Gymshark's homepage

  A sharp athletic canvas tripped up by visual and structural contradictions.

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  The Operator

  7.2/10

  Away's homepage

  Clean funnel focus, but visual clutter leaks clicks on your CTA.

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  The Operator

  5.2/10

  Glossier's homepage

  Double overlays and twin buttons are killing conversions before users browse.

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  The Perfectionist

  6.2/10

  Warby Parker's homepage

  Pick one primary action. Three competing CTAs destroy focus.

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  The Operator

  5.4/10

  Allbirds' homepage

  Gorgeous photography, but you're leading with bad news and hiding the register.