Warby Parker's homepage

“Pick one primary action. Three competing CTAs destroy focus.”

The layout has a strong editorial foundation. The visual execution lacks priority. Stacking three different pathways in the hero forces users to make a choice the interface should make for them. Clean up the typographic noise and anchor the promo text to restore discipline.

Narrative & Storytelling

5.5/10

The screen tells three stories at once: a limited-edition collaboration, a utility quiz, and standard shopping. Visitors must parse competing paths…

Usability

6.5/10

The main navigation is clean. Critical promotional details disappear against the busy background imagery.

Visual Design

6.0/10

The grid structure is strong. Typographic discipline breaks down under too many contrasting styles.

Innovation

5.0/10

The page relies on predictable e-commerce layouts. It fails to elevate the digital try-on experience.

What's wrong

Three competing calls to action in the hero

The interface presents three paths of equal visual weight. This shifts the burden of prioritization from the design to the user.
Low-contrast promotional banner text

White text placed over a multi-colored photo collage is unreadable. Important customer incentives like 'Free shipping' disappear.
Asymmetric button layout in the split grid

An uneven button count between the left and right columns throws off the visual balance. The horizontal alignment feels broken.

What to fix first

Establish a single clear hero action

Focus entirely on the collaboration. Make 'Shop the collaboration' the primary button. Relegate the style quiz to a secondary link.
Isolate promotional text inside a solid banner

Place the promotional text inside a solid, high-contrast horizontal bar at the bottom of the hero collage. This guarantees legibility and structure.
Standardize split-grid button alignment

Simplify the split-section. Use a single, consistently styled button in each column to restore visual rhythm and symmetry.

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