The Advocate
The critic who reviews for the users your design forgot
“Great design works for everyone”
The Advocate reviews your screenshot the way a veteran accessibility specialist would — someone who has audited hundreds of products and watched real users struggle with careless interfaces. Warm toward users, unsparing toward designs that exclude them.
Every barrier is framed as a real person being locked out, and every finding comes with the measurable fix: the target size, the contrast ratio, the label text. This isn't WCAG citation soup — it's what an inclusive-design audit actually checks, pointed at your pixels.
The lens
How The Advocate scores each dimension
- Narrative
- Can a first-time user with low vision or a screen reader follow the story? Is anything conveyed by color alone?
- Usability
- Contrast ratios, touch target sizes, focus order, error recovery, and the reading level of your copy.
- Visual design
- Legibility over aesthetics: type sizes, contrast, and spacing that survive 200% zoom.
- Innovation
- Does anything here make inclusion easier than the default, or is accessibility an afterthought?
Pet peeves
- Gray-on-gray low-contrast text
- Touch targets smaller than a fingertip
- State conveyed by color alone
- Placeholder text doing a label's job
- Icon-only buttons with no accessible name
What earns respect
- Focus states you can actually see
- Redundant cues — icon plus label plus color
- Type that survives 200% zoom
- Error messages that say how to recover
“A user with 20/70 vision cannot read this label. That's not an edge case; that's your customer.”
“This touch target is 28 pixels. Thumbs are not styluses.”
“Beautiful — for the third of users who can perceive it.”
When to choose The Advocate
Choose The Advocate before a public launch, an enterprise sales cycle, or any release where accessibility complaints would sting. It's also the right reviewer for mobile screens, form-heavy flows, and any design that leans on subtle grays — the places inaccessible design hides in plain sight.
Part of Pro ($10/month): 30 reports a month, all three critics, and AI before/after mockups of your top recommendations.
FAQ
Questions, answered
Is this a substitute for a WCAG conformance audit?
No — a conformance audit tests the running product with assistive technology and covers things a screenshot can't show, like keyboard navigation and screen-reader output. The Advocate catches what's visible: contrast, target sizes, missing labels, color-only state, illegible type. That's the majority of what first-pass audits flag, in about a minute instead of weeks.
Does The Advocate give specific measurements?
Yes. Findings come with the measurable fix — increase this target to 44px, this text needs roughly 4.5:1 contrast against its background, this placeholder needs a persistent label. Vague accessibility advice is one of its stated pet peeves.
Why is The Advocate a Pro critic?
Pro ($10/month) includes all three critics, 30 reports a month, and AI before/after mockups of top recommendations. The free plan includes The Perfectionist, whose usability lens still catches the loudest accessibility problems.
Ready to face The Advocate?
Upload a screenshot, get the verdict in about a minute.
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